According to the company ‘ s first quarterly financial report, released on Wednesday by Google parent company Alphabet, the various subscriptions under Google flag have added an additional 25 million users over the past quarter. Alphabet indicates that the total number of service-paying subscriptions now stands at 350 million (up from 325 million in the fourth quarter of 2025), of which YouTube and Google One are the main drivers of growth.
Although Gemini’s subscriptions or monthly active users are not mentioned in the press, Gemini’s advanced functionality is now tied to the Google One set and the number of users is growing. Google did not specify the figures, which may indicate that Genimi AI users remained above the 750 million reported in the previous quarter. Google noted Gemin ‘ s growth in key business markets, with a 40 per cent increase in the monthly active user ring, but Google also failed to provide exact figures. Investors are concerned about the decline in advertising revenues for the video service as Google promotes the non-advertising feature of the YouTube Premium subscription plan. According to CNBC, Alphabet was previously expected to receive $9.99 billion in advertising for YouTube this quarter, but actually received $9.88 billion.
The Chief Executive Officer of Alphabet, Sandal Pichai, warned analysts last quarter that investors should assess YouTube’s future business in an integrated manner on the basis of the revenue from advertising and subscription services and that “when users turn to YouTube subscription schemes, there will be a negative impact on advertising revenue”. Last year, YouTube earned more than $60 billion a year (including advertising and subscriptions), and in the fourth quarter of 2025 alone, YouTube earned $11.4 billion in advertising. Youtube earned $9.9 billion in advertising this quarter. According to the company, the figure had increased by 11 per cent over the year, but was below the analyst ‘ s expectations, indicating that consumers were continuing to shift from YouTube videos with advertisements to YouTube Premium ‘ s unadvertised subscription service. Nevertheless, Alphabet ‘ s stock prices rose after exceeding Wall Street expectations, with revenues of $109.9 billion, including strong cloud computing business growth. Cloud computing operations alone received more than $20 billion.
